“Build Your Empire”… WHAT DOES THAT EVEN MEAN??
I say it a lot, I’m not going to lie. But I was just thinking about it today and I wonder if anyone actually knows what it means.

It’s thrown around… A LOT.

Like “hustle” and “authentic”, it’s become a super sexy phrase to use. But just like those other words its meaning has gotten twisted.

Or has it?

Because let’s be real, HUSTLE means something totally different to me than it does to other people. I still use the word but not in the context that a lot of people do now. I hustle out work every day, but on my terms. That doesn’t mean I’m hunched over a desk in a dark room miserable for 12 hours a day.

Am I working 12 hours a day? Ya sometimes. But it’s in the car. On the patio. In my bed snuggled with my pups. It’s at the coffee shop. In the line at the grocery store. Sitting at a table sipping wine.

THAT is what hustle looks like to me.

Using my time intentionally to get shit done while still enjoying my life.
Using the pockets I have available to actually hustle out some shit.

Same with “Build Your Empire”… It means something different to everyone. To you it might mean building a fortune 500 company with 10,000 employees. To the guy next to you it might mean building a chain of restaurants or getting his shirt sold in stores across the country.

That’s the cool thing though, there is no right or wrong answer!

To me it means building FREEDOM. It means building the tribe, the reach, the products, the ability to help people the way I feel called to, and with all of that comes the FREEDOM my soul screams for.

The empire includes the team, the support system of amazing badass entrepreneur friends, the loyal family, the tribe, the rockstar clients, the live events in paradise, the house wherever I want it, the flying my dogs with me wherever I go, the standing on stages reaching millions, the finding a man to stand next to me and build with me as a partner. All of that is included in my empire. My empire is based on freedom and having a happy soul. Going to bed at night with a smile on my face.
Fun fact: my empire already exists. I’ve diligently been building an extremely solid foundation and going up from there.
Here’s the magic part of it all…. You can create WHATEVER YOU WANT TO.

You can make your hustle look however you want it to look. You can build your empire to look like whatever you want it to be. It can be made up of whatever you choose.

That’s the beauty.

And that’s what I think of when I think about, “Does anyone even know what ‘Build Your Empire’ MEANS?”
It actually means A LOT TO A BUNCH OF PEOPLE.

To the people who are actively building, it means a lot. It’s what they work towards and that matters. It’s the vision that drives them.

So while it might be a super sexy “hot term” right now, let’s not underplay the meaning that it has for some pretty determined and obviously powerful individuals that are building daily with their eye on the prize.
Hustle how you choose.

Build whatever Empire You choose.
Just keep moving.
Keep kickin ass.

Your favorite Performance Coach who smiles and loves you but kicks your ass into a state of habitually getting shit done and building the life you want intentionally all at the same time. ❤

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